At JOY by Corrine Smith, we believe jewellery should be more than just an accessory—it should tell a story, hold meaning, and bring joy to those who wear it.

Our journey began in 2004, when founder and creative director Corrine Smith started designing bespoke bridal headdresses and wedding jewellery. For over a decade, she worked exclusively in the wedding industry, crafting pieces that brides cherished on their special day.

But something beautiful happened along the way - brides started asking for personalised jewellery gifts for their bridesmaids, mums, and loved ones. Inspired by their requests, Corrine expanded her designs in 2014, introducing meaningful, custom-made jewellery for all of life’s special moments.

The addition of birthstone jewellery in 2015 marked a turning point, opening up a whole new world of sentimental, personal gifts. As demand grew, so did our team, and today we’re a small but passionate team, dedicated to designing jewellery and keepsakes that make people smile.

From birthdays and anniversaries to those ‘just because’ moments, every piece we create is designed to celebrate life’s milestones and treasured memories.

We’re proud to have created and sold over 400,000 pieces of jewellery through Not On The High Street, where we've been a trusted partner since 2013. Our designs have even earned us the prestigious Designer of the Year Award, recognising our eye for detail, aesthetics, and sentimental value.

So, whether you're treating yourself or searching for the perfect gift, we hope our jewellery and thoughtful gifts bring a little extra joy to your day.

Wear it with JOY.